wordpress blog stats
Connect with us

Hi, what are you looking for?

Spot TV Venture Amagi Raises Rs 25 Crore From Nadathur

Amagi, one of the three companies seeding the localization of television advertising in India, has raised Rs 25 crore (around $5.4 million) from the Nadathur Group, reports Livemint, taking the total funds raised from the Nadathur Group to Rs 37 crore (around $8 million. What They Do Amagi - and competitors SureWaves and (Rediff owned) Vubites - allow local, city based advertisers to buy ad spots on TV channels in India, potentially increasing monetization for Multi System Operators (MSOs) and television channels. In India, advertisements on TV are typically placed at a national level and then broadcast across the country, making the channels dependent on a small set of media planning agencies, reducing the flexibility in targeting ads to a particular set of consumers, and at the same time, due to the high cost of advertising, making TV advertising out of the reach of many local businesses. With digitization, these businesses are trying to help expand the advertiser base for channels, and help them monetize the ads which are otherwise used for house inventory. Amagi makes another pitch: targeting national advertisers who have otherwise launched a single ad on multiple channels, or released different ads on different channels. Amagi rightly suggests that they can serve different variants of ads for different regions in India, in the same ad spot on the same channel. The challenge, in my opinion, is currently one of creating a market. The race is now one of a landgrab - expanding to multiple cities, bringing channels,…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ