Online and telephone business listings company, JustDial has filed its draft red herring prospectus with SEBI for an initial public offering (IPO), in order to raise Rs 360 crore. We culled out 10 things that we think you should know about, from its draft red herring prospectus. A longer, more detailed post will follow soon. 1. JustDial plans to launch a "Daily Deals" section on its website, leveraging its user base and relationship with SMEs to offer deals and special promotions on products and services. 2. The number of advertiser campaigns on JustDial grew from 40,500 campaigns as of March 31, 2009, to approximately 61,500 campaigns as of March 31, 2010, and approximately 120,200 campaigns as of March 31, 2011. 3. Paid advertisers make payments in advance for campaigns on JustDial, but it still has outstanding receivables - Rs 1.09 crore from paid advertisers as of March 31, 2011. While it verifies some of the information of paid advertisers with whom it enters into a contract and its free listings, the company says that it is not able to screen or verify all the information contained in business listings and cannot assure that any business listing is genuine, accurate or updated. 4. As of June 30, 2011, JustDial's premium advertisement memberships, which offer priority listings to advertisers represented approximately 16% of its total memberships. 5. The Delhi-NCR region and Mumbai markets contributed approximately 39% of its campaigns and 11 large cities contributed substantially. 6. More than 180 million searches of its database were…
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