Google owned video sharing site, YouTube is now offering recently released hindi feature film, Bheja Fry2 on rental basis in the US. At $3.99, users will be able to buy a 72 hour pass for watching the movie online.
At the time of writing this post, YouTube offers about 240 Hindi movie titles in the US via rentals including popular ones like Band Baaja Baaraat, F.A.L.T.U, Rab Ne Bana Di Jodi and others, in addition to 353 Hindi movie titles which are available for free viewing. It also offers 24 free Marathi movie titles, 10 paid and 250 free Telugu titles, 9 free Tamil titles and 36 free and 78 paid Bengali movie titles. The free titles also include advertisements.
Meanwhile, the site is now offering Hindi film, 3 Idiots, on its YouTube Box Office, free in India for a period of one month. Intel is still on board as the sponsor. We wonder if Google would consider introducing YouTube rentals in India. Even if it does, the limited amount of bandwidth and FUP caps would make it a difficult business proposition. However, it would have an option of partnering with an ISP like Airtel, just like it did during the IPL to exclude streaming from data caps and optimizing bandwidth at the user end. Airtel is infact doing the same with BigFlix.
– Airtel Movies Launches, BigFlix Eyes Subscription Biz; Does Airtel Have Bandwidth?
– YouTube Bets Big On Premium Content In India With BoxOffice Destination
– Shemaroo Launches Full Length Movies On YouTube; Online Vs DVD