TheMobileGamer, a Singapore based mobile social gaming company, has raised Singapore$ 1 million (around $820,000) from the One97 Mobility Fund*, reports Penn Olson. TheMobileGamer creates mobile social games like Monster Fight, Club Wars, Captain Pirate etc, that run on mig33, Kotagames.com and Mozat, and target the South East Asian market. t monetizes using social virtual currency. Speaking with MediaNama, One97 MD Vijay Shekhar Sharma said that TMG has a half a million subscribers and a game engine to launch more properties. Founded by Alvin Yap, TMG is profitable, and had previously raised around Singapore$ 500,000 from Innosight Ventures. While this is an investment from the One97 Mobility Fund, has a strategic angle to it: Sharma says that he believes in the Mobile Internet scenario (remember that One97 has so far primarily been focused on the telecom operator business), and is of the opinion that mobile gaming will be one of the paid content strategies going forward. "TMG focuses on the Mobile Internet, which is compelling in India and South East Asia. We were looking for companies in mobile gaming, and didn’t find many original publishers in India. Most of gaming in India is either Internet or console gaming, on the mobile front, companies are distributing games from international players." "It was a compelling fit for us. Alvin (Yap) has been a tremendous entrepreneur himself; he did a Try and Buy app in a Java environment earlier, and then grew it towards a gaming side. TMG is addressing Indonesia, which is a couple of…
