NDTV Convergence has relaunched its gastronomy focused website, NDTV Cooks, and has also rolled out NDTV Weather, to offer weather updates, with sharing across social networks, integrated. NDTV Cooks With a number of cooking shows across its news channel network, and a dedicated lifestyle channel, NDTV can leverage the same content for use on its digital properties. One should also keep in mind the Zee Group and Chef Sanjeev Kapoor have already launched their food focused television channels, Zee Khana Khazana and Food Food, and appear to be in the process of setting up their websites. The NDTV Cooks site features video snippets and TV clips from NDTV Good Times shows. Although it also features a number of recipes by cook book writer Niru Gupta, there is not much in terms of fresh content, that the site offers at the time of writing this post. It is divided into five sections: - Recipes: The recipes section offers three ways to browse recipes: Category wise, which feature recipes based on food type, on the basis of Cuisine, and on the basis of Occasion. Each recipe features the name of the chef and difficulty level along with the required ingredients, complete cooking procedure, and rating. Recipes also include social sharing buttons for sharing them on social networks and via e-mail. We found that the instructions detailing the cooking procedure lack detail, and are insufficient for an amateur cook. The section also offers a keyword based search and a recipe finder that helps in a quick search. We…
