Indiagames Ltd, (still) owned by UTV, has reported a profit of Rs 2.47 crore for the financial year ended 31st March 2011, on the back of a 37% increase in revenues, according to its annual report. The company reported revenues of Rs 54.51 crore (surpassing the target that it had been set), up from Rs 39.91 crore the previous fiscal, largely lead by growth in its mobile gaming business. Note that the Profit After Tax is almost equal to the Other Income. According to schedules to the Profit and Loss account in its Annual report (see Page 36), the company earned Rs 37,95,14,574 as Product Revenue, Rs 9,70,50,447 as service revenue, Rs 3,82,12,303 as Sponsorship/Advertising revenue, and Rs 91,52,656 from 'Sale of Goods as Master Service Provider'. Advertising, Publicity and Business Promotion is its single largest expense, at Rs 10,50,71,820. Indiagames has 191 employees in mobile, 16 in Games on Demand, and 24 others. Domestic Mobile Business Drives Growth In a statement, Indiagames said that growth was achieved through a focus on managed services business for Tata Docomo, Uninor and Idea Cellular and "large accounts like Airtel and Vodafone also grew contributing to about a 24% year on year growth in the India mobile busness". It claims that the a games subscription pack launched across 6 telecom operators, had over 1 million subscribers by year end, and the "Tata Docomo Managed Services program resulted in more than 70% growth in the Tata account on a year on year basis". The company…
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