BharatMatrimony has announced the launch of SoulMate Search, a search tool that enables its members to find their partners based on mutual likes, hobbies and interests, and going beyond the traditional matrimonial search parameters of education, religion, caste age, height and others, the feature has a mutual interests column which consists of check boxes that enables users to check various interests like poetry, music, pet, passion for photography, Fine Arts, Reader (Books), among others. We checked and, at present, this is not offered by other players in this domain like Shaadi and JeevanSaathi, and although they provide an advanced search option that enables the users to refine their search on the basis of various parameters such as diet, drink, smoke, HIV positive and others, the mutual interest feature seems missing. It's strange that even though search is the core business of matrimonial sites, most haven't evolved parameters to increase relevance in search. Earlier this year BharatMatrimony went social by providing Facebook integration that enables Facebook users to search through BharatMatrimony's listings. The move is aimed to get more users on board but at the same time it jeopardizes the whole match making process as users might get flooded with unsolicited proposals. Other sites are entering the matrimonial space, including FindMyMatch and DesiSpark, companies are required to devise new strategies and features to attract users. Disclosure: Accentium Web, founded by MediaNama Editor Nikhil Pahwa's cousin Vivek Pahwa, owns a matrimonial portal SecondShaadi.com Related: -BharatMatrimony Offers Facebook Integration; Why Would You Use It?
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...