Mukesh Ambani’s Reliance Industries,  has appointed Jagdish Kumar as President – Media and Entertainment, reports Indiantelevision.com, citing a source, adding that this . it informs that the move is in line with RIL’s strategy to produce content for its upcoming 4G broadband wireless access services. Last year, there were reports that Jyotindra Thacker, who was CTO/CIO at Reliance Infocomm during its early years, before it became a part of the ADA Group, is likely to head Reliance Industries owned Infotel Broadband’s rollout of 4G services. Kumar was previously working with Star TV as its COO for South operations. He also served as the Senior Vice President(Finance) at Star.  He had recently put in his papers, according to Exchange4Media.

Nikhil adds: I must say that, if true, Kumar’s appointment is inconsistent with what we’ve heard about Infotel’s plans from multiple execs – although much of that is third party information. We’re told that Infotel intends to deploy its 4G services primarily as a backbone service, using connectivity to improve efficiency in business processes, rather than focus on front end consumer services like media and entertainment. Again, this is all source based so we could be wrong.

Reliance Industries had acquired 95% stake in Infotel Broadband services, after it won pan-India BWA spectrum in all 22 circles, to enter the wireless broadband space. RIL had said that it intends to deploy WiMAX, and then graduate services to LTE when it matures in two years. It had plans to invest Rs. 18,000-20,000 crore to roll out services.

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