IMI Mobile* CEO Vishwanath Alluri is of the view, that to drive inclusive growth, services that address the common man must be rolled out effectively, at a faster pace. Speaking at the ASSOCHAM Global Telecom Summit yesterday, Alluri said that bureaucratic hurdles that come into the way of service providers must be eliminated. He gave the example of how it takes VAS providers enormous amounts of time to deploy an SMS short-code for a small service, and how the process is tedious at best in the present scenario. He expects the following changes to take place: - Moving services to the cloud: Alluri believes that there is an immediate need for telecom operators to open up dormant network assets, moving them to the cloud for handset manufacturers, service providers, developers, advertisers and over the top (OTT) content providers like Picasa, Orkut, Google and Facebook to leverage these assets. From schools which can keep parents updated about their child, to companies targeting rural customers, more entities will be able to offer mobile based services directly to end-users, if the process becomes less tedious. (ED: this will help speed up deployment, and allow telecom operators to offer more services to scale usage) - Access to more data: Operators store enormous amount of data, including subscriber profiles, channels, CRM data, presence data, charging, and hosting environment data, which can be utilized to offer better services. The data on the cloud should be anonymized, so there's no way that user privacy is compromised. However, moderation…
