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India.com Launched In English, Hindi, Tamil; Bollywood Life Is Live

(By Bhavya Arora and Nikhil Pahwa) India.com, the flagship portal of the Mail.com-Zee Group joint venture has finally launched, as an email service (for those who want an @india.com email address), and an aggregation of its content verticals: - Sports: CricketCountry.com - Bollywood: BollywoodLife.com - Education: IndiaColleges.com - Auto: OnCars.in - Tech: BGR.in - Views and opinion: IndiaWrites.com - Video content: Video.india.com In addition, given that the Zee Group is involved, the site also features news from Zee News's website. - Languages: All the verticals, apart from BollywoodLife.com are available in Hindi on launch; strangely enough, Zee News doesn't have a corresponding Hindi website. In case of the Tamil content, all the segments are hosted with India.com, and none of the verticals have Tamil versions, as of today - Design: The website design of India.com is minimalist and understated, to the point of making the site look underdone. There's a design inconsistency across India.com verticals - some, like OnCars.in, BollywoodLife.com and BGR.in look remarkably different from India.com, IndiaWrites, CricketCountry and Indiacolleges.com. Pardon the sad, perhaps-politically-incorrect-joke, but like it is said that there are two India's (India and Bharat), it appears that there are two India.com's, from a design perspective. From an advertising perspective, it appears that India.com has got Bisleri as a sponsor. Remember that India.com can expect to get a lot of organic SEO traffic, by virtue of its domain name, and the fact users from India might search with 'India' as a term in their search queries. BollywoodLife We've written about the other sites in the past -…

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