buy ventolin|buy nolvadex online|buy symbicort online|buy norvasc online|Buy Singulair online|buy lipitor online Launched In English, Hindi, Tamil; Bollywood Life Is Live

(By Bhavya Arora and Nikhil Pahwa), the flagship portal of the Group joint venture has finally launched, as an email service (for those who want an email address), and an aggregation of its content verticals:
- Sports:
- Bollywood:
- Education:
- Auto:
- Tech:
- Views and opinion:
- Video content:

In addition, given that the Zee Group is involved, the site also features news from Zee News’s website.

- Languages: All the verticals, apart from are available in Hindi on launch; strangely enough, Zee News doesn’t have a corresponding Hindi website. In case of the Tamil content, all the segments are hosted with, and none of the verticals have Tamil versions, as of today
- Design: The website design of is minimalist and understated, to the point of making the site look underdone. There’s a design inconsistency across verticals – some, like, and look remarkably different from, IndiaWrites, CricketCountry and Pardon the sad, perhaps-politically-incorrect-joke, but like it is said that there are two India’s (India and Bharat), it appears that there are two’s, from a design perspective.

From an advertising perspective, it appears that has got Bisleri as a sponsor. Remember that can expect to get a lot of organic SEO traffic, by virtue of its domain name, and the fact users from India might search with ‘India’ as a term in their search queries.


We’ve written about the other sites in the past – is the latest to be launched by the JV, apart from; it’s the latest in a cluster of Bollywood celebrity gossip web sites on the Internet, essentially branding itself as readers’ “Celebrity News Gossip & Style BFF”. Compared to some of the already existing bollywood and celebrity gossip portals like, and, the site surely is a visual upgrade from the usual blog post format seen so far; there’s Yahoo India OMG as well. Bollywoodlife does come close to the tabloid image it seems to be aiming to project to stand out in the crowd.

The content however is no different from all the information that is already available online. The site also has a section dedicated to news and gossip from the South film industry as well as the telly world, the latter however is a little hard to find on the site owing its inexplicable placement. That apart, there are some interesting sections like Style, Most Popular, Top Stories, Bolly B Says, Style Cue, Celeb Interview but essentially there is content overlap and repetition through the site, which leaves the reader frustrated and may result in a drop in repeat visits on the site.

A few additions that may help carve a niche for itself in this segment:
- The inclusion of more exclusive pictures and gossip stories not available on the other sites.
- The content could do will a little more personality, like in case of The Daily Honey, rather than just bland reporting.
- They could even include polls and contents and dole out signed merchandise, film designerwear or memorabilia to readers.
- An exclusive section on yesteryears films would be interesting.

A few things on the overall site experience:
- The menu bar needs more prominence on the site since one tends to click on the main menu bar on top.
- ‘From the Movies’ sections needs visual consistency. The review section can be easily missed!
- Once you click the HollywoodLife tab, there is no tab to come back to the main site

The site does not appear in any of the google searches for Bollywood celebrity news or gossip; early days.

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  • Natasha

     Agreed early days for bollywoodlife but did a random search after reading the article here for “Bollywood celebrity news or gossip” and site appeared  on page 1 at 9th spot, never expected this for a couple of days old site to rank for such long tail keyword too as some sites struggle for weeks to even get indexed! Hope we see some changes on homepage too as they must be monitoring all the suggestions & feedbacks..

  • Bahuguna

    I think the most popular one in bollywood for gossip is No site comes close to that. then comes bollywoodhungama which has uptodate info on movies. bollywoodlife is over the top