We told you it was coming...Network18* has launched FirstPost.com, an online news and views website that provides a unique take and commentary on news - across Current Affairs, Politics, World, Business, Investing, Economy, Ideas, Living, Bollywood and Sports. It marks an important shift for the Web18 division of Network18, away from the SEO centric aggregation abomination that is In.com, which is still doing SEO using our headlines (screenshot); and apart from the IBNLive blogs from journalists, this the groups first initiative that focuses on views on news. It's almost a blog. Remember this? The approach to news almost reminds me of (what I feel is) the best views-on-news property from a mainstream publication in India - India Real Time from the Wall Street Journal. FirstPost, given the breadth of content and writers, will give India Real Time a run for its money. It is probably not a co-incidence that former WSJ India Managing Editor Durga Raghunath had joined Web18 in November last year. A note we received from Web18 says "Built on the fundamentals of blogging and the quick post, user interaction, discussion and debate, Firstpost presents a digital newsroom powered by expert writer-editors across the country and the globe to capture what we think is a powerfully shifting news and media consumption reality." A First Take On FirstPost - Social Media Trigger Happy Content: looks like headlines are meant to be twitter-and-facebook-worthy (they already are), looking to leverage user recommendations over SEO. This will help bring in quality traffic, instead of…
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