We told you so! Almost three months after Rediff CEO, Ajit Balakrishnan told MediaNama that a deals venture was on the cards,  it has formally launched its group deals service, named Rediff DEAL Ho Jaye!, offering users local discount deals. The site is currently offering deals in 40 locations (or cities if one counts a particular region of a city or its sub-urbs as a seperate city).

Similar to other daily deals sites, Rediff offers a 30% to 60% discount deal on local services from various merchants, when a target number of users pay part of the full price in advance on the site, to become eligible, and get coupons.  The interesting bit here is that Rediff is also offering a Cash On Delivery payment option for the deal coupons. It also allows users to get deal coupons via Post,and SMS, in addition to e-mail, unlike most deals site which only send coupons via e-mail.

Like we said, Rediff, which has created a marketplace model with a network of offline retailers, has tried to leverage it for deals. This is evident from the fact that it is offering local deals in a large number of cities, including Vishakhapatnam, Vijaywada, Raipur, Ranchi, Jabalpur, Aurangabad, among others, unlike most deals sites which claim to cover more cities by offering deals from e-commerce websites.

The list of daily or (and) group deals sites is becoming long, each passing day. While e-commerce websites like Infibeam and E-Bay India also offer daily deals on their sites, dedicated players include SnapDeal, Indiatimes Active Deals, Taggle, BuyThePrice, MyDala, DealsAndYou and SoSasta, which GroupOn acquired recently. The quality of deals on offer will be the biggest differentiator in the coming time.

Related:

Natural For Rediff To Get Into The Group Buying Space Says Ajit Balakrishnan
Infibeam Launches Magic Box; Who Hasn’t Launched Daily Deals Yet?
– GroupOn Looking For Affiliates In India; Competitor Launches GroupOn.in
– eBay India Launches Social Shopping
Indiatimes Updates Active Deals; Not Working For Us
Updated: GroupOn Enters India By Acquiring SoSasta.com: Report