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LBS Startup MojoStreet Raises $350K; Plans Location Gaming, Deals

MojoStreet, a location based services startup from Indyarocks co-founder Kalyan Manyam, has raised $350,000 in funding from former Microsoft India R&D MD Srini Koppolu, and former Nvidia (India) MD J. A Chowdary. Chowdary is also an investor in Indyarocks. MojoStreet, in stealth mode until it goes into private beta by the first week of May, intends to combine gaming, a "friend finder" service, city guide, social network and rewards, into a single application, allowing users to compete through location specific actions. A few notes from our conversation with Manyam: - Application based: Mojostreet is going to be made available via a downloadable application, initially for Nokia touchscreen smartphones, and for Blackberry. Within two months it will be made available on Android and the iPhone. - Gaming and Deals: While Manyam would not comment on the gaming element of the application, he said that they're going to provide deals. MojoStreet doesn't intend to surface deals via tie-ups with existing vendors, but will launch their own deals and rewards service. Initially, it plans to partner with national retail outlets, and eventually roll out a self-service model. The partners will help bring in deals, by teaching local vendors how to use the self-serve platform. "That's important for the long tail to kick in, for it to become hyperlocal," Manyam says. The partnership model won't be launched for a couple of months, though. - Check In & Points Of Interest: Users will earn "Mojo Dollars" when they check into a place. Comparisons with FourSquare are…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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