Exclusive: A little over a year after it was formed, the India.com joint venture between the Zee Group and Mail.com, has begun rolling out properties: among them, a Cricket focused property called CricketCountry, was launched just in time for the ICC Cricket World Cup, OnCars.in, a video review site for cars, an education focused portal called IndianColleges.com, and most interestingly, Tamil.India.com, in time for the elections in Tamil Nadu. From what we've heard from sources, India.com also plans to launch a movies focused site called Bollywood Life (on the lines of Hollywood Life), a gadget and technology site called BGR.in (on the lines of BGR.com). India.com & Language Focus When contacted by MediaNama, India.com CEO Arvindra Kanwal said that the company plans to launch India.com as well, but declined to share a timeframe. All these individual channels will be aggregated at India.com. "Most portals are aggregators," he said, and hosting separate properties gives each brand a chance to develop." Language will be a key focus for India.com, and in time for the state assembly elections in Tamil Nadu, the site has launched Tamil.India.com. Kanwal was hesitant to speak about how many people they have on board covering the elections, saying only that they've got a large pool of contributors, and people who go out in the field to cover the elections, and a team of copy editors. Kanwal says that the entity will not be looking at content tie-ups, but will focus on doing original content. The Bengali site may go…
