When it comes to content, it appears that nothing can pull more eyeballs in India, than Cricket. The ICC Cricket World Cup sure brought cheer to all cricket fanatics and nay sayers alike, but content providers seem to be the happiest lot. ESPN Star, which provided live streaming and score updates, and ESPN Cricinfo, among the most popular Cricket websites, reported a record surge in the number of users. Whats interesting this time, is that Cricinfo has provided details of mobile usage. Note that we have no means of verifying this data, but these are the stats released by ESPN and ESPN-Star:
– Across Platforms: Cricinfo says it logged 1.8 billion page views and 4.43 billion minutes during the ICC World Cup, across all platforms including its website, mobile site and native mobile apps on iPhone and Android platforms, and an average minute audience of 72,000 people, globally through the entire tournament.
– Mobile: Cricinfo’s native mobile apps from the company generated 91 million page views and 342 million minutes through the entire tournament. Cricinfo registered heavy traffic from India during the World Cup on its mobile website, logging more than 377.3 million page views and 807.2 million total minutes of time. India recorded the maximum number of mobile web visitors compared to other markets. The page views might also be a result of users reloading mobile web pages to update scores, so page views cannot be considered a reliable measure. However, the numbers are encouraging when one tries to see it in the context of increased mobile web usage and adoption.
– Online Streaming: The live streaming of the ICC World Cup received more than 55 million views globally with 30 million streams to 17 million unique users. Upto the Indian-South Africa game, games where India played accounted for 10.7 million streams peaking at 3 million.
– ESPNStar.com generated more than 175 million page views and 20 million unique users between Feb 15th and March 23rd 2011. On the India-South Africa match day, it received 12.7 million page views.
– India-Pak Semi Final: Credit the hype but the fact remains that an India-Pakistan match is the stuff dreams are made of. On 30th March 2011, the day of the India-Pakistan Semi-Final match, ESPNcricinfo’s mobile website logged more than 1.9 million visitors and 52.4 million page views, a whopping 2166% rise compared to the site’s daily average of 2010. The ESPNcricinfo website recorded 6.5 million visitors and 220.5 million total minutes, in addition to average minute audience of 153,098, that day. Whats encouraging for mobile web evangelists is the fact that ESPNcricinfo’s share of ESPN’s total global audience was 63.6% on the mobile web and 36.1% online. Overall, all digital platforms of ESPNcricinfo registered 133 million page views, 349 million minutes and an average minute audience of 242,265 people, globally on the India-Pakistan Semi Final day.
– India-Sri Lanka Finals: The ESPNcricinfo mobile site recorded more than 45 million page views, accounting for 45% of all page views on all ESPNcricinfo platforms on 2nd April 2011.