wordpress blog stats
Connect with us

Hi, what are you looking for?

Babyoye.com Raises $2.5M From Accel, Tiger Global

You're reading it here first: MediaNama has learnt from reliable sources that Baby products focused e-commerce venture Babyoye.com has raised $2.5 million in a funding round led by Accel Partners, with participation from Tiger Global. Prashant Prakash of Accel Partners confirmed the investment to MediaNama, adding that the company will use the funds to build warehousing and sourcing relationships, and investment in technology. BabyOye is one of the few babycare products focused e-commerce ventures in India, along with Hushbabies.com and Firstcry.com. Jasper, the consumer marketing company that owns Snapdeal has also launched Babybox.in. BabyOye retails Indian and imported baby products across categories, like diapers, bath and skincare, health and safety products. It has tie-ups with brands like Johnson & Johnson, Hauck, Graco, Medela, Avent, Chicco, Fisherprice, farlin, Pampers, and Huggies and offers delivery only in India, although it lets users pay in US dollar. The site offers free home delivery for orders above Rs 2,000. Another E-commerce Funding From Accel Accel Partners is invested in multiple e-Commerce sites in India, including FlipKart, Exclusively.in, Myntra and Lets Buy. So why another e-commerce funding? Prakash believes that the segment is expanding, and all the companies in Accel's portfolio have witnessed pent up demand, which is not just limited to metros. The sites essentially target a market of 25-33 year old upwardly mobile market consumers, and Prakash believes that e-commerce in India has just captured around 20-25% of the base. According to Prakash, the baby care segment is green-field, and there isn't significant organized…

Please subscribe/login to read the full story.
Written By

Free Reads

News

Any licensed service provider will be eligible for testing in the regulatory sandbox as principal applicants, provided they meet the conditions laid down for...

News

The FIR has been filed with the Cyber Crime Cell of the Mumbai Police against an undisclosed person under sections of the Indian Penal...

News

Paytm streamlines UPI services, transitioning users from Paytm Payments Bank to four major PSP banks after NPCI green light.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ