Airtel has launched Airtel Photos, a photo printing and personalized products service, in partnership with Zoomin, a photo printing and merchandise site backed by Sherpalo Ventures and First Round Capital. What's interesting about this deployment is that this is the first time Airtel is offering a Value Added Services (VAS) product that involves physical delivery of goods; Airtel has integrated broadband billing for the service - cost of photo prints or personalized goods online will be included in the customers monthly Airtel broadband bills. What's On Offer - Airtel broadband subscribers get unlimited space on a server top store photos. - They can upload photos or import them from their Facebook photo albums. - Users can organise and perform basic editing on photos through the service. - Users can order photo prints or choose and personalize gifts such as calendars, t-shirts, mugs, photobooks and others, through the service and place online orders. The cost for these is included in the customer's broadband bill on a pay per instance basis. The tie-up with Airtel and specially operator integrated billing will help Zoomin to reach out to more buyers, since it eliminates the use of Credit and Debit Cards or even COD. Plus Airtel is pitching it as one of its own service, so that boosts consumer confidence. However, a question that comes to our mind is, will Airtel be responsible for product delivery issues? Comparing Pricing We found only minor differences in the pricing of goods on Airtel Photos and ZoomIn: For example, a…
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