Update: Anuj Kumar, Executive Director (South Asia) at Affle, informs that the content is owned by Affle and outsourced from a contracted editorial partner. He refused to share the name of the partner, however, he mentioned that the Journalists who report, have access to team dressing rooms and work under pseudonyms like Foxy Lady, Rocky Bhai and Captain Sansani. The magazine is already available through Mobile ESPN, Airtel Live and Tata Docomo's mobile portals. Mobile messaging and advertising company Affle, has launched 'Dressing Room' - a mobile magazine which features content covering off field action on cricket and has been divided into sections like HotKhabar, Loudspeaker, AndarKiBaat, TimePass, SuperOver and others, featuring gossip, trivia, and other related stories, in addition to cricket scores. Cricketainment The content offered by 'dressing room' is more on the lines of a tabloid, focusing on gossip and cricket related entertainment stories, in a mix of Hindi and English. The stories are short, with a lot of colloquial slang, clearly matching the premise of the magazine. It also offers sharing on social networks like twitter and facebook, in addition to reader comments. It has been created by Affle's editorial partners, and the entire magazine is sponsored by HUL's Vaseline. The magazine can be accessed through mobile web browsers on m.cricketdressingroom.com, or via native Android and iPhone apps. The native apps just feature content from the mobile-web site and do not offer any additional functionality. Affle plans to partner mobile networks to feature the magazine on their network…
