Update: Varun Singh, Founder of Scalarc Technologies, and previously the CTO at Web18, contends that the price of streaming is different from that suggested by Felix (earlier). Singh puts the costs down as follows: Bandwidth streaming cost: 35 cents per GB, around Rs. 15.2, at maximum DRM cost: is around Rs. 1.5 per item, and not Rs. 20 per item. Storage cost: Rs. 1.5 per view at maximum Singh suggests that the cost of streaming a movie is not more than Rs. 18.2, and the best case scenario is Rs. 12 at 1mbps. Add to that the content cost (Rs. 20-50), and the worst case scenario is Rs. 38.2 to Rs. 68.2 per view, and at best, Rs. 32 to Rs. 62 at worst. That, as Felix suggested earlier, would still be an unviable proposition. Earlier today: So, how much does it cost to stream a movie online in India, and what will it take for a company to become profitable? Commenting on a post* in MediaNama, Joe Felix, former VP(New Media), Nimbus Communications, shared his approximations of costs of streaming, and we spoke with him for more information. The details: - Bandwidth cost: Rs. 20-30 per GB, if you're a smart negotiator and can commit large volumes, if you can commit 20 TB consumption per month. - Storage cost (servers): taking total cost per annum divided by number of views per annum, this approximates to Rs. 1 per view, if there are at least 2000+ views per month. You…
