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Info Edge Invests In Content Platform Blinkk.me

Updated below with a corrigendum Info Edge India has approved an investment of "upto Rs. 10 million" in Nogle Technologies Private Limited, which intends, to launch a content sharing portal called Blinkk.me, Co-Founder Siddharth Goyal told MediaNama. Nogle currently operates an online information sharing portal called ynotshare.com, which is a content aggregator that asks readers to email content to them, and then categorizes and republishes the same content, including images, on its site. Blinkk.me is expected to launch by the end of May, Goyal said. It will be a content publishing platform which allows users to contribute content in two ways: Firstly, they can contribute content through a central repository - "Facebook allows you to share content, with your name, but if you don't want it to be linked to you, you can push it to the central repository. The user viewing the content will not know your name, but Nogle will, because you'll be using Facebook Connect". Secondly, people can maintain their own page or blog. "The idea is that we are making it more intelligent, and easier to do so. There are serious copyright violation concerns with YNotShare (it looks no different from a spam blog; for example, they're republishing newsletters, including images), and Goyal said that they intend to take YNotShare down, because it was just a proof of concept: it was meant to showcase the technology aspect of parsing email, and converting it into a post, and intelligent tagging. "We wanted to show to the investors that the parsing…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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