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Indiatimes Consortium Wins 4 Year Global IPL 2011 Media Rights For Rs. 261.6 Cr

A consortium led by Times Internet Limited* (Indiatimes), the Internet and Mobile company from the Times of India Group, has won the global rights to the Indian Premier League for Internet, Mobile, Radio and Television (for certain territories). The consortium will pay a total rights fee of Rs. 261.6 crore rupees for the four year period 2011-14. The IPL is the premier T-20 Cricket tournament from the Board for Control of Cricket in India. A quick take on the deal (we'll have more later): - Who has TV rights? The entire consortium has not been named by the BCCI. Why is that? If it is indeed a consortium, as the BCCI says, then there should have been a broadcasting partner named. As per the structuring of the sale, the consortium would have bid for all rights. - Global TV Rights, Not India: This doesn't include Television rights for the IPL for the Indian sub-continent and certain other territories, which are held by SET Max. - Minimum Reserve Price: We have it from multiple reliable industry sources that the minimum reserve price was for the each of the digital segments (Internet and mobile) was Rs. 20 crore. - Cricket Site From Indiatimes? Given the investment in the rights, could we see the launch of a Cricket specific property from Indiatimes? ESPNCricinfo is the thought-leader in the space, but Yahoo has tried to leverage its ICC tournament rights (which, incidentally, will be up for grabs soon), and there are others like Cricbuzz.com and Network18…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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