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F.A.L.T.U: Legal Digital Downloads Done Right; How To Disrupt The Label Biz

The producers of the movie F.A.L.T.U. appear to be the first in Bollywood to offer a digital only purchase of the movie's music: powered by Geodesic owned FilmOrbit (which finally makes an appearance, after a year and a half), music from F.A.L.T.U is available for download in the form of individual songs or even the complete album for download on the movie's website (Hat-Tip: Milliblog and Karthik Srinivasan). Currently the music is available for download in India, but Geodesic CEO Kiran Kulkarni, told MediaNama on twitter that worldwide mobile payment is being launched this week. The F.A.L.T.U movie homepage features a radio widget powered by Geodesic's Mundu Radio, which streams songs from the movie. Geodesic's VoIP service Spokn has also been deployed to let users record voice messages and upload it on the movie's Facebook page. The producers of F.A.L.T.U. appear to be pushing really hard to encourage legal downloads online, and we purchased the music to see how the experience compares to that of free, and try and find a work-around by which we could download the same for free from the same site. A quick overview: - Got the pricing right: Amazed at the pricing of the music: where most music labels are pricing their music at Rs. 100-120 an album, or higher, music from F.A.L.T.U. is priced at an economical Rs 40 for the entire album (11 songs), or Rs 10 per song. This will obviously encourage buyers to buy the entire album (11 for the price of 4…

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