With Mobile Number Portability going across India live today, mobile subscribers will be able to freely change their telecom operator, and still retain their number. While the impact of MNP may not be perceived to be significant since Indian prepaid subscribers have been keeping multiple SIM cards, one SIM card is kept as a primary SIM/number, while the others are expendable. MNP might also mean that customers are more likely to retain a number an switch telecom operators, than junk the secondary SIM/number and buy a new number. The danger for telecom operators is when a consumer wants to change the service provider for the primary number. Solving The Problem Of Choice Telecom operators in India area allowed (as per a TRAI regulation) to offer a total of 25 plans (each) in each of the 22/23 licensed circles of operation. According to data published by the TRAI which MediaNama accessed, not many are reaching that limit: for example, Vodafone in Andhra Pradesh, Mumbai, Kerala, MTNL in Mumbai and Bharti Airtel in Delhi. However, there are a fairly large number of plans to choose from, if you're beholden to a particular telecom operator: So, if you're a post-paid consumer, there are 95 GSM plans on offer in Mumbai, and 81 in Delhi. The number of telecom operators operational in multiple service areas has gone up since this, so the total number of plans on offer across telecom operators has probably gone up. However, there's an opportunity in providing a service across telecom operators:…
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