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Indiatimes Launches Music Site Gaana.com In Alpha; Invites, HTML5, Social Music

Exclusive: After well over a year building it, Indiatimes*, the Internet and Mobile business of the Times of India group, has launched Gaana.com, it's online music streaming site. Gaana means music in Hindi. At the time of doing this story, the site has 21,764 albums across the obvious genres - Bollywood and Hindi Films (4983), Bengali (4339), Tamil (1858), Telugu (1659), Malayalam (1352) and Marathi (1177), Punjabi (1082), but also some regional Indian music as well. What's notable about the site is the focus on discovery of music, and that this is probably the first major full site deployment in HTML5 in India. Note: We've got 28 invites to give away (already used two). Send us your email address using our Anonymous Tip box, here. Update: We ran out of invites in a few hours. Feel free to send us anonymous industry news tips though. Gaana.com has three skins to choose from, and even though it's not the same, there's a very strong iTunes influence when it comes to the design; however, no application needs to be downloaded. Indiatimes CEO Rishi Khiani informs MediaNama that only the music player is currently in Flash, and they'll launch an HTML5 player shortly, and a mobile application. Gaana.com is among the several music streaming several in India: Rediff, In.com, Saregama, Saavn, and one we'd missed earlier - ibibo Music (which means that ibibo has probably reached some kind of a deal with T-Series, after an earlier dispute). Hungama.com also has a music download service online and mobile, with DRM protected music.…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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