Telecom operator Aircel has launched 'Dialer Tune - Song Edit', a caller tune service which allows users to select which portion of a song they would like to use as their caller tune. Makes sense: given a choice, I would prefer that my caller tune begin with my favorite guitar riff from a song, than from where the telecom operator wants it to. The functionality is powered by 'Make My Tunes', a service from mobile VAS company IMI Mobile*, but we're not sure if this is really the 'paradigm shift' they're saying it will be: how many people would really be willing to listen to a song and make a selection, given how difficult it is - at least with Airtel - to even find and select songs. I think there needs to be a web or a mobile web component to this service as well - something like a trackbar which make it easer for me to edit the song. What I do like, though, is that the same song can be downloaded as a ringtone: this might help telco's monetize ringtones, which have otherwise shifted to the grey market. A few points to note: - Web app? Lets take a hypothetical situation, wherein Aircel launched a ringbacktone editing app on Facebook: would that be viewed as music on demand on the web, since you could use it to play all the music you want to play? - Mixing: If you're allowing editing, how about mixing segments from multiple…
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