wordpress blog stats
Connect with us

Hi, what are you looking for?

Mauj Owned Mobango Introduces Inneractive’s Mobile Ad Platform For Apps

Mobango, a free mobile applications marketplace which People Infocomm (Mauj) acquired earlier this year, has announced a partnership with Inneractive, allowing apps developers with the Mobango store to deploy an ad platform: Inneractive's "MMM (Make More Money)" platform aggregates over 55 ad networks worldwide, allowing publishers to make money from in-app advertising. Inneractive claims to have fill rates of as much as 90%, eCPM of $3 and clickthrough rates (CTRs) of 5%. Inneractive 25% marketshare for in-game advertising on Nokia’s Ovi portal, and 7 of Ovi's top 10 apps being powered by Inneractive’s ads. At over 1 million app downloads a day, Mobango's distribution ability isn't insignificant, and we'll have more with Mauj on how Mobango benefits from this deal: Inneractive claims that its partner developers are making as much as $30K a month from in-app ads, so will Mobango get a share of revenue? Downloads on Mobango are free, so the business model for Mauj is essentially around white labelling the app store for telecom operators, or getting ad revenue. Related: - Mauj Acquires Mobile Storage, Apps & Content Site Mobango; A Question

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ