Mobango, a free mobile applications marketplace which People Infocomm (Mauj) acquired earlier this year, has announced a partnership with Inneractive, allowing apps developers with the Mobango store to deploy an ad platform: Inneractive’s “MMM (Make More Money)” platform aggregates over 55 ad networks worldwide, allowing publishers to make money from in-app advertising. Inneractive claims to have fill rates of as much as 90%, eCPM of $3 and clickthrough rates (CTRs) of 5%.

Inneractive 25% marketshare for in-game advertising on Nokia’s Ovi portal, and 7 of Ovi’s top 10 apps being powered by Inneractive’s ads. At over 1 million app downloads a day, Mobango’s distribution ability isn’t insignificant, and we’ll have more with Mauj on how Mobango benefits from this deal: Inneractive claims that its partner developers are making as much as $30K a month from in-app ads, so will Mobango get a share of revenue? Downloads on Mobango are free, so the business model for Mauj is essentially around white labelling the app store for telecom operators, or getting ad revenue.

Mauj Acquires Mobile Storage, Apps & Content Site Mobango; A Question