Joi Ito, the CEO of Creative Commons, speaking at the INK Conference earlier today, said that the key to success in the world of abundance, i about sharing, peace and empowerment, and less about control. "The cost of collaboration has gone down so much, and so much of our world is built around managing scarcity efficiently. We need to move from managing scarcity through central control, to managing abundance (of content)," he said, adding that "The key about sharing is - it is very natural - it is great to have people read your work. If you're less focused on a huge IPO, you're happier. The entrepreneurs focused on agility, process and openness are the ones who succeed." Ito said that prior to the Internet, Innovation used to be focused around working with experts: "You had experts, who came from illustrious universities, and would convene and try to figure out solutions to problems for years, and create specifications. A lot of technology, like 3G, was based on specification chosen by large companies and governments. And their specifications were so large and so complex that no individual could learn them, and they woul be rolled out spending billions and billions of dollars. That money gets paid as fee to these companies. This model is not entirely obsolete. However, there is a new type of innovation, which is the Internet innovation. This involves the users, venture capitalists, experts, govt, big companies, small companies, standards organizations, and it's focused on building consensus, and…
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