Hoonur.com, the talent search platform launched last year by Balaji Telefilms has relaunched itself as a social network. In its previous avatar, Hoonur allowed users looking for jobs in the TV industry, and showcase their portfolio online, and was similar to a job portal. The current format goes beyond a job portal, and allows talent seekers to connect with each other. In addition, Hoonur has launched celebrity profiles, featuring TV stars: Karan Kundra, Kritika Kamra, Arjun Bijlani , Binny Sharma, Nishant Malkani and Shilpa Anand have signed up exclusively with Hoonur. While there is little differentiation in bringing celebrities on to a social network anymore (they're on Twitter, iTimes*, BigAdda, ibibo... everywhere), on Hoonur, it would be a means to an end: celebrities on a talent showcase platform would help attract jobseekers. Additionally, jobseekers can get their own vanity URL, and choose to follow stars and production houses for updates on casting calls and shows. It's far more comprehensive than what Hoonur was in its initial format. Remember that Balaji Telefilms is among India's most successful TV production houses. From a user perspective, Hoonur is now trying to allow them to create their personal brand, with personalized pages, (background themes and colors), multimedia showcase, fans, friends, popularity meter, vital statistics, recommendations, etc. The personalization element, as well as the opportunity to interact with stars is an approach similar to what made MySpace big, even though that more was about bands and music. For Indian users brought up on Orkut and Facebook, and with…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...