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Tata Photon Launches Movies On Demand; Wellness With LifeMojo

Updated below Perhaps a sign of things to come: Tata Photon TV, the datacard based TV channel streaming service from Tata Teleservices is now providing movies on demand. They're effectively doing what IPTV can also do, but regular DTH doesnt: which is allow consumers to watch movies on demand, with a subscription validity of 30 days. The unfortunate part, though, is that the service is expensive: a movie rental will cost users Rs. 25 for a not-very-popular, Rs. 50 for "medium", and Rs. 75 for a popular film, and data charges for streaming the movie will apply (or your limited Tata Photon Plus bandwidth will be consumed accordingly). We checked again with at Tata Teleservices representative, and they've confirmed that this is a per-movie price. Given that this is going to be catalog content, it's priced much too high, and users are more likely to look for pirated content. Telco's and movie studios really need to think again about making content more affordable. We've asked TTSL for a clarification on which studios they've signed up with, both regional and Bollywood, and the number of movies that are available in their catalog. We'll update when we get a response. Update: TTL informs us that the catalog currently has 28 movies, and they're adding 10 more movies by the weekend. They've licensed movies from BIG Pictures (Kites, 13B, Love Story 2050, Sikandar), Mukta Arts (Kalicharan, Karz, Hero), and Shemaroo (Deewar, Bawarchi). The regional movies are being sourced from BIG Pictures (like the…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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