It’s been almost a year since Airtel’s exclusive deal for Twitter on SMS in India lapsed, so it’s taken quite a while for someone else to provide Twitter on SMS. Reliance Communications has now launched Twitter on SMS, free till 30th November 2010. They’re using the short code 53000. In addition, they’ve announced a tie-up with Bubble Motion (which also powers Airtel Blogs), to launch voice blogs.
RCOM has tied up with celebrities like John Abraham, Lara Dutta, Sonu Nigam, Riya Sen, Ravi Kisen, Harbhajan Singh, Pooja Gandhi, and says it has plans to introduce voice blogs from sports stars next year. The voice blog service is available on RCOM across CDMA and GSM networks.
In case of Twitter, I wonder if Airtel itself found many takers for Twitter on SMS: it’s irritating as it is to keep receiving SMS’s, most of them spam, but add multiple messages from Twitter to the mix, and you’ll probably run out of phone memory in a month, or spend much of it just deleting updates. It does make for good PR, though.
What’s more interesting, though, is the voice blogging bit: Voice Blogging and Audio Cinema are two segments to have caught the telecom operators’ fancy in the last year or so, and they are sources of revenue. We couldn’t find the terms and conditions for the voice blogs, but remember that in case of Airtel, they say that any blogs uploaded “grant Airtel a perpetual, irrevocable, royalty-free, non-exclusive, transferable, sub-licensable right and license to use, reproduce, modify, delete, adapt, publish, translate, create derivative works from, distribute, perform, play, make available to the public, and exercise all copyright and publicity rights with respect to your contribution worldwide and/or to incorporate your contribution in other works in any media now known or later developed to the full term of any rights that may exist in your contribution.”
In case anyone has an idea of how these celebrity voice blogging deals are structured, please do leave a comment (a representative structuring is fine, without naming anyone), or an anonymous tip-off. Also, with 3G, we just might get to see celebrity video blogs.
– Twitter & Airtel Ink Exclusive SMS Deal In India; Why Exclusive?
– BBC News Launches Premium Voice Blog On Airtel; How Will It Become Viral?
– Indiatimes Launches Voice Based Social Network “Hibuddy”; Why Not Mobile Enable iTimes?