Snaptu, a social networking and content application claims to have reached two million Indian users: as we had reported earlier, the app is one of the top three apps on Airtel’s App Store. Now it has announced a content tie-up with tabloid newspaper co Mid Day Infomedia, to allow users to add the Mid Day application on Snaptu. Snaptu also has Cricket content from Cricinfo, and partnerships in India with Airtel, Vodafone, Reliance and Micromax, the company said in a statement.
This is another instance of an app trying to become a platform – they have a user base, and are offering that to publications, while also using the publication’s content to increase stickiness and perhaps even drive new users to the platform with co-marketing deals. It’s a virtuous cycle and an equitable relationship to begin with, but the way this usually works is that the platform becomes dominant, as a source of readers and traffic for publications: see the way Twitter and Facebook has increasingly become dominant as modes of distribution. Publications often struggle to become platforms themselves, because competing publications rarely want to work together.
Top 10 apps (of 30) on SnapTu, as per the press release:
– Lemon Mobiles: Applications & App Store Plans
– Airtel App Central Completes 4 Months; CricketZone Top Paid, Mig33 Top Free App
– Mig33 Introduces Rev Share Plans For VAS, Handset Co’s In India; Partners Olive