has launched Rediffmail NG, a paid push mail service for small businesses, in partnership with MTNL. The service targets young entrepreneurs, and allows users to set up either a rediffmail account or their own domain email (say, for The service is priced at Rs. 50 per month per user with MTNL, and with no data charges, allowing users to send and receive unlimited mail. Users get notifications when email is received.

Responding to a question from MediaNama, Ajit Balakrishnan, Chairman,, said that this service pushes email from a server to the handset, and offers alerts. Now that is different from what Nokia offers, where the handset pulls new mails from the mailbox, thus using more battery life and GPRS connectivity.

The service is being launched with most handsets – Symbian, Android, and but it appears that extra effort has gone into making sure that Microtek based handsets are served. The Microtek platform powers most low cost handsets from Micromax, Lava, Karbonn etc. Balakrishnan said that it took the company around six months to make the service available for Microtek, but it was important since that category of phones account for an estimated 18-20% of the market in India.

The service will compete with competing offerings like Jaamun from Infologic, and Nokia’s (pull) push mail.

Note: We’re at the presscon: more when we have more