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Google Says Display & Mobile Advertising Gaining In Momentum; Trends

During its earnings conference call last week (view it below), Google shared some rather stunning revenue numbers from display and mobile advertising, saying that its new initiatives are now delivering results. The company reported a 23% year on year increase in total revenues, with revenue from Google properties up 22%, at $4.83 billion, or 67% of total revenues. Google network (AdSense) revenues were also up 22%, accounting for $2.20 billion, or 30% of total revenues. Google reported International revenues at $3.8 billion for the quarter, which still account for 52% of its total revenues (of $7.28 billion). Detailed trends (from the concall): Traffic Acquisition Cost: traffic acquisition costs of 25.7% of advertising revenues, at $1.805 billion. This is much lower, primarily because Google's MySpace search deal is over, and so no minimum guarantee to pay out; there's also been an impact of the partners within the network. Geographical Segmentation of Revenues: Rest of the world (not US and UK) revenues of $2.929 billion, with the US still being the single largest market for Google. UK accounts for $840 million. Headcount: up approximately 1,500 versus Q2; around 23,300 full-time employees, of which about 300 came from acquisitions. Most hiring in engineering and sales. Paid Clicks: Global aggregate paid click growth remained healthy up 16% year-over-year and also up 4% quarter-over-quarter. Cost Per Click (CPC): Aggregate cost per click growth was up 3% year-over-year and 2% quarter-over-quarter. This is for Google properties, as well as network. Download: Q3-10 Press Release | Presentation…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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