The Future Group may acquire 40% stake in ACK Media, according to a report in the Economic Times. ACK Media owns the mythological content business Amar Chitra Katha, magazine Tinkle, and audio visual content from Karadi Tales. ACK had previously sold a significant minority stake to Elephant Capital for GBP 4 million.

From the report, it appears that Future Group Chairman Kishore Biyani is sold on the idea of using Amar Chitra Katha to create the Disneyland of India. ACK Media COO Ashish Goel had told MediaNama earlier in June that the company has plans to raise over Rs. 100 crore. They also acquired India Book House, in May 2010, giving them a distribution network of books / video stores (1000+), magazine vendors (10,000+), school book stores (50,000+) and stationary stores (65,000+).

ACK Media has had rich content at their disposal, but it appears almost as if they’re trying to create a portfolio for someone to acquire. Founded in 2007, ACK has a catalogue of over 500 print and 100 digital products, and 25 proprietary characters, with brands including “Amar Chitra Katha”, which has around 450 titles; “Tinkle”, a children’s magazine with 500 issues and a circulation of around 125,000 per month; Karadi Tales, an acquisition in the audio and video content for pre-school children space, with over 50 titles. ACK has been looking to expand its content to TV, Film, Home Video,Merchandise and school programmes, and has studios in Mumbai, Bangalore, and Chennai that develop new content.

Well, why not?

Amar Chitra Katha Raises GBP 4 Million From Elephant Capital & Related Entities.
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