The Wall Street Journal India has launched a Hindi blog, called India Real Time Hindi, which offers consumers commentary – quick analysis and insight – on developments related to politics, business, sports, Bollywood in India. The WSJ does have an English blog of the same name, but the content doesn’t appear to overlap. Some stories – like this one on Rahul Gandhi is a translation of the English post, but much of the content is unique to each blog. WSJ has national language versions of its Real Time blogs for its corresponding China and Japan focused blogs as well.

It will be interesting to see how content consumption patterns on IRT Hindi evolves. For WSJ, it will initially serve as an experiment into understanding the Indic language consumption patterns, and their access to quality writers and content would serve them well. I wonder if they have plans for other Indian languages as well.

While there isn’t lack of Indic language content on the web, it’s discovery can be a bit of an issue. Thankfully, WSJ doesn’t appear to be just publishing or repurposing wire content, but going the blog way, with opinion.

The WSJ is slowly building its India content portfolio – apart from the India Real Time blogs, they have India Chief Mentor blogs, featuring Indian entrepreneurs, a section on Management, including featuring debates between students from the Indian School of Business, a Rural India segment and a Premium Job Listings from Naukri.com.