Tata Docomo, the GSM brand of Tata Teleservices has launched the OneTouch Net Phone from Alcatel, its first co-branded handset, with a suite of Yahoo‘s* services pre-loaded, alongwith buttons to launch Yahoo services and Tata Docomo’s Dive In portal. Of the Yahoo services on offer (details below), access to Yahoo Mail and Yahoo Messenger will be lifetime free.
Button Based Access
The one-touch button integration is particularly interesting, since it makes it easer for consumers to access mobile services on their handset, without having to figure out which icons to click on, or which URL to type. In its simplicity, this is is reminiscent of Reliance’s ‘Bas Button Dabao’ campaign and feature, which allowed launching its mobile value added services portal RWorld by just pressing a button.
Gives you an idea of how telecom operators, service providers and handset manufactures can work together to make access to services simpler. Another key issue is the activation of GPRS for access to the mobile Internet.
The QWERTY handset, with 80 MB of Built-in Memory, a 2 Megapixel Camera, an MP3 Player and FM Radio, is priced at Rs. 5499.
Tata Docomo will offer the following Yahoo services on the Alcatel OneTouch Net Phone, which can be accessed with a single sign-in: Yahoo Mail (with push alerts, viewing of attachments, and messages by groups), Yahoo Messenger, Yahoo Contacts and Calendar, Yahoo Homepage – which opens up when the button is pressed, Yahoo! News, Yahoo Search with Voice (allowing for search for locations, news, website names by speaking their qwery), Yahoo Social Pulse, and Flickr.
The Tata Docomo button will give access to their Dive In WAP portal, which includes services like My Song, Call Me Tunes, Buddy Chat, My Talkies, Astro Portal, Funzone, Song Book etc.
*Disclosure: Yahoo was recently an advertiser with MediaNama.