Smile of India, a new venture in the digital space, and a 100 percent owned subsidiary of Azure Knowledge Corporation, has partnered with the CommonWealth Games, to be held in Delhi from the 3rd to 14th of October 2010. For the CommonWealth Games, the company has also inked a knowledge partnership with KPMG. As the Mobile Infortainment Partner for CWG, Vinish Kathuria, Director (Marketing) at Smile Of India, told MediaNama, the company has developed offerings on WAP, Mobile Applications, SMS, 3G Services and Live Agents Concierge services, on a non-exclusive partnership basis: - Off Deck: Zoomi (Mobile Application and WAP Portal): Java, Blackberry, iphone and ipad, available via http://download.zoomi.in, and available on the iPhone App Store, Nokia Ovi, Blackberry App Store, Samsung India App Store, GetJar and Mobango. A partnership has been inked to pre-embed the application on Intex, Micromax and Beetel phones. The WAP portal is at http://m.zoomi.in . The WAP and Application content is free for the consumer, and much of it is advertising supported. We noticed Reebok advertisements on the mobile app, and SmileOfIndia lists Reebok, 92.7 BIG FM and Intex Mobiles as partners, apart from Azure and KPMG. One can choose and track 5 countries, though. Kathuria said that the top users are from India and Australia so far, and the company is launching an aggressive marketing campaign across print, online, mobile, radio and TV. The application includes the schedule, allows tracking medals tally by country and by sports, latest news. However, there appear to be some…
