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Updated: Zapak Ties Up With 6Waves For Social Games; Microtransactions, Radio City, Monster

Update: "Mall World", we're informed, has been developed by 50 Cubes, which owns the rights to the games intellectual property. 6Waves is one of the many publishers for Mall World, through which 50 Cubes distributes their game. Update: In response to a mail for more information on micro-transactions on Zapak, a spokesperson mailed that in the last 2 years they've received payments from over half a million unique users through various micro transaction modes. For Crazy Kart, the only game with micro-transactions until the 6waves deal, Zapak has around 210,000 total users per month, with an average revenue per paying user (ARPPU) of around Rs. 450. Zapak users utilize CK Cash Card, Zapak Gameplex and Reliance web world EPOS, Credit Cards/Net Banking and ISP partner payment modes for paying for games. Other games are monetized with subscriptions: - Runescape: has a monthly subscription of Rs. 150 per month for access to premium zones, and extra quests, with 120,000 users a month, and "a big percentage of them engage in premium subscriptions". - Power Soccer, wherein the user has to buy power tokens to buy in-game items. These are available as 3 packages: 25 power tokens for Rs. 116, 55 tokens for Rs. 233 and 115 tokens for Rs. 467. - Chobots: A 1 month ‘citizenship ‘ costs Rs.100, 6 months costs Rs.500 and 12 months costs Rs. 900. The money converts to ‘bugs’, an in-game currency. Earlier: Reliance ADA Group company Zapak.com will bring Facebook based social games from Hong…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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