Corrigendum: Blyk informed us that they’re “no longer an MVNO, this stage ended in Sept 09. We are a messaging media, focused on young people. Ilkka Teppo leads the team (country management) in India.”
Earlier: Blyk, the Finland based, former advertising funded mobile virtual network operator (MVNO) has opened an office in Gurgaon, India, and appointed Ilka Teppo as Country Manager, a company spokesperson confirmed to MediaNama. Teppo, who will be responsible for the rollout of Blyk’s operations in the country, has been in Blyk since 2007. Prior to joining Blyk, Teppo was with telecom manufacturing Elcoteq, before which he had co-founded a location aware messaging company called Wiral. More on Blyk in our earlier story, here.
Blyk declined to share any details of their hiring or launch plans in India, saying they will share more info when appropriate, but we are aware that they are hiring. The launch becomes all the more interesting, particularly since telecom operators will have to look at differentiations beyond pricing. Last year, it was reported that Blyk was in talks for a partnership with Reliance Communications (frankly, the Reliance ADA Group is the default co for deal stories).
While MVNO’s, which essentially lease dedicated spectrum from telecom operators, have not been allowed in India, there are instances of ‘franchise agreements’ or branding agreements in the country. Recently, the Future Group launched a telecom brand T24, with Tata Teleservices; Virgin Mobile has had a partnership with Tata Telservices as well, and MTNL was earlier seeking franchise partners for its 3G mobile services.