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Web18 Launches Hindi.MoneyControl.com; What About AwaazKarobar?

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Among the more significant launches in the Indic Language space: Web18 has launched a Hindi version of its flagship finance portal Moneycontrol.com. Hindi.Moneycontrol.com provides visitors with news, real time stocks dates, analyses and financial investment forums, all in Hindi. A conscious attempt appears to have been made to replicate the look and feel of MoneyControl.com, which was also given an overhaul recently: there is news content, some of which is from Josh18.com, mutual fund info, calculators, and most importantly, an integration with the MoneyControl Message Board in Hindi;commenting in Hindi is powered by Rediff funded Quillpad. MyTV has also been launched for Hindi as Mera TV, using content from CNBC Awaaz, Network18s Hindi finance channel.

What is apparent, though, is that the number of advertisements on MoneyControl Hindi are fewer, an issue that Indic language sites have mentioned to us in the past: that advertisers tend to advertise primarily in English, and Indic langauge portals don’t get the same rates.

AwaazKarobar vs MoneyControl Hindi

Why we believe this launch is significant, as an Indic launch, is because the MoneyControl brand has been linked with the Indic launch; Web18 had launched a Hindi finance site earlier: awaazkarobar.com, the website for CNBC Awaaz. This launch also leaves MoneyControl with an interesting situation: does it continue with AwaazKarobar, or switch users and the promotion on the channel to MoneyControl Hindi.

Web18 faces these decisions (or indecisions) often: they have Josh18 for Hindi content, as well as IBNKhabar.com; Network18 once had three shopping related sites running (StoreGuru, HomeShop18 and CompareIndia) which is now down to two. Our take on this is: one site for one channel and one segment: Junk Josh18 for IBNKhabar (keeping the channel branding) and the current AwaazKarobar website for MoneyControl Hindi. Why invest in building another brand? There’s too much vested in the MoneyControl brand to rechristen MoneyControl Hindi as AwaazKarobar…but then we don’t understand the big portal, big media business, do we?


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  • googly

    Its A mad house out there!web18 has no clue about the big portal media business,IN.com is being bashed up everyday,you have rightly described the duplication mess,This group is being palyed by Slobby and they think that internet ends with them,but they are so mediocre that attrition levels have gone up,morale is very low at WEB18.Instead of improving the content of MC english to combat wsj,ET etc they have launched hindi.Lately even hindi print ET,BS have flopped.Common sense is not common applies so well to WEB18.Iski toh band bajne wali hain!

    • Guest

      hmmm.. do you want to say, if Hindi ET, BS have flopped, that too in Print, then anything done in Hindi, even on web, is going to flop? Could it be that ET, BS didn't know how to do a successful Hindi publication and, maybe Web18 does?.. after all, this article mentions they already had 3 Hindi websites and Hindimonecontrol happens to be the 4th one..

  • googly

    WEB 18 specialises/fancies the idea of many sites on the same subject,u forgot e-commerce store guru merging
    with homeshop18.Josh18,ibnkhabar.com both are similar sites why not have one? By launching MC in hindi the site has been diluted,it does not serve any purpose.By the way Mr. Guest both ET and BS are looking good on the WEB,they are long term players.As i said WEB18 is a bunch of medoicre guys trying and toying and failing miserably.The top heavy WEB18 is will ultimately sink the ship-the writing is on the wall.Just wait and see.!

  • Guest

    Sir, with due respect, if you, by any bad luck of Web18, happen to be one of those guys at the "heavy top" of Web18, then it''s definitely going to sink, no need to wait, I can see it right now:-)

  • googly

    Mr. guest,
    U seem to be a great loyalist,Thanfully I am not responsible,there are enough incompetent guys out there,lastly wait and see!