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Two New Mobile Tariff Models In India: Dynamic Pricing & Monthly Fixed Price With Fair Use

If you thought, like we did, that the tariff war in India couldn't get any worse (or better, if you're a consumer), you'd be wrong. Far from prices bottoming out, two new types of offerings have been announced recently: Uninor's Dynamic Pricing, Based On Tower Traffic Uninor last week launched dynamic pricing, offering customers discounts on calls based on where they are making the call from. Discounts can change from 5% to 60% by simply crossing a street, and call pricing will vary between Rs. 0.20 and Rs. 0.50 paisa. Branded as ‘24X7 Badalta Discount Plan (DP)’, it will offer customers changing discounts on their calls based on traffic on the network. The discounts will change with location and with time, each cellphone tower will broadcast a different discount, and at the same location, discount will change on an hourly basis. The service was launched in three circles - Andhra Pradesh, Tamil Nadu and Karnataka, and will subsequently be extended to other networks. It works like this: the discount available at a particular location will be visible at all times on the customers handset screens of handsets, which will be the applicable discount for the call, even if the location changes after making the call. When the call ends, a flash will appear on the phone screen indicating the actual discounted cost of the call. Discounts are calculated by a 'Discount Engine' that monitors traffic at every tower in the network. Should we expect consumers to run around from location…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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