ValueFirst, a Mobile VAS company, has completed its third acquisition this year by buying Tagg.in, an SMS based mobile social network/publisher. Tagg.in appears to be similar to SMS GupShup, allowing the formation of mobile communities. Kumar Apoorva, COO, ValueFirst, said that ValueFirst has acquired a majority stake, and Tagg.in's initial investors still retain a significant amount. He declined to comment on the amount, but said that this is an all cash deal, like the previous one with PacketShaper. ValueFirst is still looking at 2-3 other opportunities for acqusition. Tagg.in has around 2 million opt-in users, and around 7-8 million unique "touch points" (including invitees to the group). From a revenue standpoint, he confirms what we suspected: "Revenues were negligible for Tagg, primarily from managing branded groups, a few campaigns with companies like Spykar Jeans, as well as some paid groups." The company's headquarters will shift to Gurgaon, where ValueFirst and SpotOn operate from. Tagg.in has at least three TV brands on board: MTV India (5497 subscribers), NDTV's LumiereMovies (8238 subscribers), and UTV's youth brandBindass 152,501 subscribers). It was the official partner for MTV Roadies for two seasons. At present, it has limited its user base to 20 SMS' per day, probably trying to control costs. The company was founded by Ashish Deora, promoter of BSE listed IPTV company IOL Broadband (now IOL Netcom), and Vatsal Desai (CEO of the company). In October last year, ValueFirst acquired VAS company CellNext (details), and followed it up by acquiring products company PacketShaper (details) last month. Why has ValueFirst…
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