Kushal Sanghvi, MD of Media Contacts (twitter, LinkedIn), the digital arm of Havas Media is joining Mobile advertising startup StratosHear as Executive Director (Business Development, Media and Alliances). Speaking with MediaNama, Sanghvi said the company plans to introduce new “a-typical” products, primarily targeting brands looking to make their presence felt on the mobile, and not just looking at it as a lead generation platform. Mobile Advertising in India is typified by a lack of interest among advertisers, and Sanghvi believes that 2010 will be a key year. Products in the pipeline are on the lines of chat, and a video platform.

Sanghvi will be based out of Mumbai for the time being, but a part of the plan for StratosHear to also look at countries in Asia-Pacific, including Indonesia, Philippines, Singapore and Malaysia, as well as at Africa. Sanghvi has spent 15 years in the digital space, having worked with Rediff.com, Adlabs Films, Reliance ADAG,Nine Yards Sports and Entertainment and Walchand Net Services (former owners of CricketNext), the Times Group, among others.

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