Update: In an emailed response to MediaNama, Vodafone has said that the app store has around 200 Indian apps, and claims that thousand apps will be launched shortly. The telco will look to maintain a significant portion of applications with Indian content in the Vodafone app store.  “Vodafone is a part of the JIL (Joint Innovation Lab) initiative wherein, Vodafone, along with 3 other global mobile companies are seeking to build & tap a community of mobile developers globally. This initiative is gradually being expanded to cover the Indian developer community. We’ve also got screenshots of the App store, below.

Earlier: Vodafone Essar has announced that its mobile applications store in India, launched on February 15 has already witnessed  10,000 downloads. This is the latest in a flurry of telecom operator app stores planned in India: Airtel has its App Central, powered by Cellmania, already up. Idea Cellular’s App Store is powered by Spice Digital and Aircel’s is going to be Infosys’ Flypp.

The Vodafone application store is powered by Arvato Mobile. It has 800 apps, both Indian and International, categorised under Entertainment, Utility, Finance, Social Networking, Games, etc. According to the company a majority of them are paid applications, priced between Rs 5 to Rs 30, and only around 15 percent of applications are free. Games are priced at Rs. 150. Users can acess the site through Vodafone Live or by sending a text APP to 111, for a WAP push.

With the increased interest in the apps store since its launch, the company claims that it has added features such as tabbed browsing’ with Newest Apps, Top Apps and Just for You Apps which offer a customized set of applications as per users’ preferences. We’ve asked Vodafone for screenshots, and will update when we receive them.

This doesn’t appear to be in the league of the cross-platform Vodafone 360 service: its App Shop has over 7000 in Europe, and is trying to attract developers with a EUR 1 million prize. Nothing in India? Then again, Vodafone doesn’t have Internet operations in India.

IPL Tickets At Vodafone’s M-Shop

Vodafone has also announced the availability of tickets to the Indian Premier League on its M-Shop, either via the M-Shop application, on their WAP portal Vodafone Live! and IVR on 53333. This is powered by TicketGenie, according to Vodafone’s Terms and Conditions (PDF). Last month, Vodafone had partnered with BookMyShow for the launch of movie ticketing. Payment is via credit card, and customers get an SMS acknowledgment. A convenience fee is now applicable.

Related:

— Updated: Airtel’s AppCentral Launched; 28% Rev Share; E-books App
— Updated: Aircel To Launch Mobile App Store With Infosys In 4-8 Months
— Updated: SMS GupShup Announces App Store AppShup; Nothing New?