An application called Sexy Theme, which allows users to customize their mobile device (wallpaper, background, custom menus, popups, screensaver and/or ringtone), raked in the most money in terms of sales on Airtel's App Central marketplace. Sexy sells, it seems, but social networking leads free downloads: three of top five free applications on Airtel's list are social networking applications, led by Snaptu. Airtel announced last week that their applications marketplace, which has over 1500 apps, reported as many as 2.5 million application downloads within 30 days of its launch, with social networking apps dominating in terms of downloads. Though the company did not disclose specific download, revenue or sales figures, they did share with MediaNama some trends in terms of sales and downloads: Paid Applications Apps on App Central are available for as low as Rs 1/day with options to pay on a weekly, monthly or one-time basis. Mirroring the trend in content consumption, entertainment leads the way in terms of the top categories in terms of sales. I'm a little surprised that Games follows next, though. The top 10 categories, in terms of sales: Entertainment, Games, Themes, Productivity, Utilities, Business, Books, Lifestyle, Reference and Photography. Note that Airtel classifies apps according to 25 categories. Top Paid Apps (Sales) 1. Sexy Theme: as explained earlier, allows users to customize their mobile phone 2. NetQin Mobile Anti-Virus: is a mobile anti-virus that does file scanning, monitors files in real time, and removes viruses. It's important to note that this application requires a…
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