Google has announced the launch of a new tool to find product information online in India using its search engine. The shopping tool will let users search for specific products, and Google will search through Indian websites and extract product names, prices and images, and thus allow comparison of product prices at different stores.

Google claims that users will receive information from 30,000 different sites in India, but for some reason, they seem to have missed out  eBay India: We searched for a DSLR camera of a particular make and Google’s new shopping tool showed 48 results and not a single one from ebay, but for the same device ebay.in has 105 results. Results shown are generally are from InfiBeam, Flipkart, Pantaloons, Alibaba, Rediff Shopping, Sify Shopping, the Mobile Store as well as free classifieds sites Olx, ClickIndia and Quikr among others.

To use the tool, users need to go the google.in, enter any product, and on the result page click Shopping after clicking the show options tab. Googles Shopping Search tool also has a price filter. The filter will allow search of any product within a particular price range. Some search results like searching for Dell or HP Laptops, in typical Google fashion, were accompanied by sponsored ads for similar products.

What’s also interesting is that Google is also showing results from Rediff Product Search.

Nikhil adds: from an ecommerce product perspective, it’s the same dilemma that they face with meta aggregators: are they good or bad for a segment? At one level, aggregators like Google Shopping Search generate traffic, and increase the opportunity for closing sales for the sites. At another level, though, they limit the consumer’s perception of a business to just a price comparison, thus (for the want of a better word), commiditizing the businesses.

Particularly in ecommerce in India, one might prefer to pay a slightly higher price, as long as it’s a business who you know will (literally) deliver what you’ve bought. Users of some of the shopping sites that are nothing but marketplaces for random vendors without any control over quality, know what I mean.

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