Comviva, the Bharti Groups mobile Value Added Services company has announced a Mobile Value Added Services deal with Etisalat, targeting more 100 million of Etisalat’s mobile subscribers globally. Comviva intends to offer solutions related on voice, video, music and messaging. Etisalat claims to have more than doubled their revenues from content, data and VAS in the last year, across the group. The deployment is expected to begin immediately.
Abu Dhabi headquartered and UAE government owned, Etisalat has operations in the UAE, Saudi Arabia (Mobily), Pakistan (PTCL), Egypt, Sudan (Canar), Nigeria (EMTS), Tanzania (Zantel), Indonesia (XL Axiata), Afghanistan, Iran, Sri Lanka, India (Etisalat DB), and West Africa including Ivory Coast, Benin, Gabon and Togo, Niger and Central Africa (Atlantique Telecom).
While on the face of it, the scale of this deal appears to be large, we still don’t know what this deal entails: the markets covered; whether Etisalat DB (India) is a part of the deal; whether there is any exclusivity involved (either for Comviva or Etisalat in these markets); specific solutions that Comviva intends to provide; the kind of investment required, will it be front-loaded; and how the rollout is expected to pan out.
We’re still hoping for a response from Comviva on the same. Readers will remember that the last such large deal struck was between OnMobile Global and Telefonica for the Latin American markets. A public listed entity, OnMobile had been gone to great lengths to share details of their deal: