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SinglePoint Buys M2Junction; Auction Based SMS Advertising

(By Preethi J & Nikhil Pahwa) US based mobile advertising firm SinglePoint has acquired Hyderabad based M2Junction, launched barely a year ago, for an undisclosed amount. When asked if this was a cash deal or a stock deal, Gowri Shankar, President & CEO of SinglePoint declined to share the terms of the deal, saying "Let me answer it this way: it’s a good deal for the Dayakar." Dayakar Puskoor founded M2Junction in Hyderabad in 2009 and the company had 13 employees. Shankar would not reveal the number or names of M2Junction's clients. Building A Marketplace For SMS Inventory; Deals With Netcore, SMS Country & Way2Sms M2Junction owns AdJunction, an SMS/mobile advertising platform, whereas SinglePoint has a suite of products under the Single brand as well as mobile advertising and interactive TV applications. With this acquisition, SinglePoint has entered the Indian SMS advertising space, which it claims has opportunities for monetisation by publishers. What SinglePoint plans to do in India is create a marketplace for SMS inventory - it has signed deals with Netcore, Way2Sms and SMS Country (160by2) to aggregate their inventory. The marketplace is based on an "Ask" model, where a publisher establishes the price and the inventory is bought or sold at that price. It will be launching an auction model in the very near future. Besides aggregating inventory to offer scale to advertisers, SinglePoint will also add tracking and measurement for advertisers, something of a "Google Adsense for mobile advertisers especially for SMS," said Shankar. But How Is It…

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http://www.linkedin.com/in/preethij

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