Zee Entertainment Ltd's advertising revenues have grown for the first time in three quarters with a 9.33% sequential increase to Rs. 2707 million in the quarter ended December 2009. Punit Goenka, Managing Director and Chief Executive Officer, ZEEL, said that market sentiments on ad spends have improved compared to earlier quarters. The festive season also contributed to the growth. The company has witnessed a 32% rise in consolidated net profits to Rs. 1464 million in the December quarter over the September quarter despite total revenues falling 1.78% to Rs. 5309 million. Details: Release | Financials Expenditure has reduced by 2.16% to Rs. 3813 million and the company witnessed an EBITDA of Rs. 1,573 million with EBITDA margins at 29.6%.There were no films release in the quarter and the films division registered EBIT losses of Rs 99 million. Restructuring: After Hindi Channels, Now Time For Animation, Sports & Education ZEEL owns Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Zee Sports, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zing, ETC Music, ETC Punjabi, Zee Motion Pictures and Zee Limelight. The scheduled restructuring of six of Zee News' regional-General Entertainment Category channels into ZEEL will be complete by March, according to its December newsletter (PDF). Zee claims to have 20% of the market share in the Hindi GEC space, sharing its position as #2 with Star Plus while Colors by Viacom18 continues to be #1. It also said its Hindi movies bouquet garnered a leading 33% genre…
